In a new survey from MasterCard, it appears that while women are doing more frequent shopping online than their male counterparts, men tend to spend more on each purchase.
Women also tended to visit airline websites more than men, with 42% of female respondents shopping online compared to 38% for men.
“Growth from online shopping is poised to further accelerate in Asia/Pacific and the online shopping population in the region is expected to reach 819.4 million by 2010,” said Georgette Tan, MasterCard VP Communications, Asia/Pacific, Middle East and Africa.
“Women consumers are an important group of online shoppers and these findings offer insights for businesses to better understand their consumption habits and preferences.”
The report, titled Online Shopping in Asia/Pacific - Patterns, Trends and Future Growth, found that of all online shoppers that had shopped more than six times online over the past three months 57% were female.
But it appears that men are spending up bigger than women, with 79% of men spending more than US$100 on online shopping over a period of three months compared to 72% of women.
MasterCard looked at 4157 respondents across Australia, China, Hong Kong, India, Japan, Singapore, South Korea and Thailand.
What was synonymous with both groups of online spenders were that one of the biggest contributors to a sale was price, reaffirming that online buyers are very price sensitive.
Additionally while 75% of women admit to impulse buying on the internet due to promotions or specials, 85% of men say they do their research and shop around before purchase.
Women also tended to visit airline websites more than men, with 42% of female respondents shopping online compared to 38% for men.
“Growth from online shopping is poised to further accelerate in Asia/Pacific and the online shopping population in the region is expected to reach 819.4 million by 2010,” said Georgette Tan, MasterCard VP Communications, Asia/Pacific, Middle East and Africa.
“Women consumers are an important group of online shoppers and these findings offer insights for businesses to better understand their consumption habits and preferences.”
The report, titled Online Shopping in Asia/Pacific - Patterns, Trends and Future Growth, found that of all online shoppers that had shopped more than six times online over the past three months 57% were female.
But it appears that men are spending up bigger than women, with 79% of men spending more than US$100 on online shopping over a period of three months compared to 72% of women.
MasterCard looked at 4157 respondents across Australia, China, Hong Kong, India, Japan, Singapore, South Korea and Thailand.
What was synonymous with both groups of online spenders were that one of the biggest contributors to a sale was price, reaffirming that online buyers are very price sensitive.
Additionally while 75% of women admit to impulse buying on the internet due to promotions or specials, 85% of men say they do their research and shop around before purchase.
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